ICSE Commercial Applications
Class 10 Syllabus
There is one written paper of two hours duration carrying 100
marks and Internal Assessment of 100 marks. The paper is divided into two
sections A and B.
Section A (Compulsory) consists of compulsory short answer
questions covering the entire syllabus. Section B consists of questions which
require detailed answers. There is choice of questions in this section.
1. Understanding the basics of
Markets and Marketing
(a) Definition of markets and marketing – with examples from consumer goods,
consumer services.
A clear understanding of markets (wherever a buy and sell takes
place is a market); examples of non-traditional markets such as catalogues,
direct sales, tele-markets, etc. Definition and stages of marketing.
(b) Difference between a product and a service (with examples).
With service becoming important, the distinctions between
products and services must be clearly understood.
(c) Understanding 4 ‘P’s – Product, Price, Place and Promotion.
Product life-cycle, pricing strategies such as skimming,
penetration, parity, cost plus, place - distribution channels, promotional
strategies, concept of advertising, direct selling, publicity.
(d) Advertising and brand promotion.
Definition, concept and types of advertising. Definition of
brand, how to bring about brand promotion.
(e) Sales and the selling process, including the difference between marketing
and sales; qualities of a good salesman.
Self explanatory.
2. Understanding Finance
(a) Elementary understanding of Generally
Accepted Accounting Principles (GAAP).
GAAP to be explained - Entity concept, duality concept, matching
concept, money measurement concept, going concern concept.
(b) Principles of Financial accounting and
reporting - a simple
understanding of receipt and payment account, income and expenditure account,
balance sheet.
Concept of balance sheet.
(c) Banking - functions of the Central Bank and commercial banks,
types of accounts and banking transactions.
Function of Commercial Banks and Central Bank.
(d) Fundamental concept of Cost (direct, variable etc.).
Classification of cost according to nature (direct and
indirect), behaviour (variable, fixed and semi-fixed).
3. Understanding Human
Resources
(a) Importance of Human Resource in a commercial organization.
Role of human resource in any organization. Functions of human
resources.
(b) Commonly used methods of recruitment, selection and training.
Definition, types and methods of recruitment, selection and
training.
4. Development of Public Relations
(a) Meaning, nature, scope of Public Relations. Self
explanatory.
(b) Elements of public relations - human relations, empathy,
persuasion and dialogue. The definition, nature and importance of empathy, persuasion
and dialogue.
(c) History of public relations and present status.
Self-explanatory.
(d) Ethics in public relations. Growing role of ethics in
business and public relations.
(e) Issues of the Environment
(i) Destruction of ecosystem due to industrialization, dwelling
of business units, transport, tourism and mining.
(ii) Excessive consumption of minerals, raw materials and other
non-renewable resources.
(iii) Energy crisis: Urban and rural sectors. Renewable and
non-renewable energy, greenhouse effect and global warming, acid rain, and
(iv) Environmental values and ethics.
Fundamental duties and value education. Use of cloth bags,
organic manure, clean surroundings, respect for other people’s things,
developing an ethical environmental consciousness e.g. refusing use of
polybags, styrofoam containers, etc; reusing: plastic and glass containers;
recycling: e.g. paper – this will reduce demand on wood and save trees. Self
explanatory.
(v) Consumer education - consumer rights, making correct choices
while buying different items; food adulteration.
Understanding the importance of educating consumers of their
rights - awareness of food adulteration and its harmful effects. (vi) Effects
of pollution on environment, human, health.
Bhopal Gas Tragedy; Chernobyl Disaster.
(f) Community participation and public awareness programmes for ecological
restoration and conservation like the Chipco Andolan (Movement).
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